PAPERSKY MAGAZINE / #55-SWEDEN
PAPERSKY magazine issue #55 on Sweden, theme "fika".
No Fika! No Sweden.
To ‘FIKA’ is a Swedish concept, meaning simply ‘to have coffee’. ‘Fika’ happens at any time, morning, afternoon, evening and night. Fika can be savoured at home, at work or in a cafe. It can be with colleagues, family, friends, or someone you are trying to get to know.
While the act of ‘fika-ing’ is simple; the cultural connotations associated with ‘fika’ are complexly enlightening. To ‘fika’ is a Swedish social and cultural phenomenon, a legitimate reason to set aside a moment for quality time. Yes, quality time for each and every Swede! Everyday! Two or more times a day. To ‘fika’ is not just to drink coffee it’s literally a guise for living a good life; accepted and respected by individuals, the state and corporations alike.
PAPERSKY magazine was born from a concept of being a door to the world and a means to journey within oneself. A bilingual magazine in Japanese and English, each issue delves into PAPERSKY team's personal journeys taken on foot or bicycle, finding historic trails and beaten paths, tasting food harvested locally, listening to the stories of inhabitants of the land and sea... taking you on an adventure on 'Spaceship Earth'.