A keychain in the form a miniature retro neon sign by Hightide.
Hightide Japan has produced a variety of goods for feature film "The God of Cinema (Kinema no Kamisama)" celebrating the 100th year anniversary of Shochiku Films. The keychain is an homage to the cinematography or kinema in short, the term used back in the days.
The mini LED light box in red reads "Now Playing" and the blue reads "New Kinema." Powered by 3 LR44 alkaline batteries.
Package: (W)4.5" x (H)3.7" x (D)0.8"
Body: (W)2" x (H)1.1" x (D)0.7"