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A T-shirt with a yellowtail fish buri graphic by PAPERSKY. 

PAPERSKY brings inflight magazines onto the ground and beyond, promoting traveling, revealing treasured cultures of Japan while collaborating with a variety of designers to produce original goods for adventures outdoors and within. The T-shirts are part of the "Kaido-T" project, where PAPARSKY travelor B.B. Lucas journeys through Japan’s highways (kaido’s) that contain long and important history.

Since the Edo period, buri (yellowtail) has been delivered from Toyama Bay via the Buri-Kaido Road to Hida Takayama. The voyage is a 90km/56mile walk. Despite being a mountain town, Hida Takayama eats more buri per person than any other town in Japan, leading some to mistakenly believe there is an ocean in Hida. To commemorate this old Japanese highway, PAPARSKY asked the design team O/S/C to help design a Buri Kaido T-shirt, or simply a Buri-T.

Material: 100% Cotton

Dimensions: (Length) / (Width) 

S: (L) 25.6" / (W) 17.9” 
M: (L) 27" / (W) 20
L: (L) 28.3" / (W) 21"